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A launch was also successfully supported by with a range of creative promotions – from e-flyers to newsletters and helped generate awareness and enthusiasm for the courses through internal campaigns. Today, The Digital Marketing Institute continues to work with Phumelele High School to certify their workforce, and help the company realize their full digital potential.

“I found the relationship to be a really positive one. One that was constructive. It certainly felt to me that what I was saying about Phumelele High School’s needs and requirements in this space was being listened to,” concluded Sihlangu.